Throwback Thursday - 10 years with "SharpBrows"
“Associate yourself in brow business with a real brand, not with a random pocket brow brand created over a lunch break.”
Why do students want to learn with "SharpBrows," and practically every day, we get new signups for our Powder Brows, Microbading, and Combo Brows courses for 10+ years already?
The answer is simple: it is A real brow brand.
Nowadays, everyone can take 30 minutes to an hour off during a lunch break to create their own "pocket brow brand." All you need for that is to take any random name (if you feel less creative that day, you can go with the name of your first pet, favorite dessert, friend, or family member) and slap "Academy" next to it, register a domain and upload a home-made website with a copy-paste logo and you "have an academy."
That hack may fool some people, but only for a short time. The PMU business has real brow brands and random fake pocket brow brands. How to tell the difference?
Instagram hashtag count. If that is in the tens or even hundreds of thousands, then it means that many people have shared this brand, and identifying yourself with that has value to you. If the hashtag shows just a couple of thousand or even fewer (!) posts, relating yourself to that brand actually decreases your chances of becoming successful as a brow artist.
Trademark. All authentic brands are trademarked, and it is very easy to perform international trademark searches to find that out. If the "pocket brow brand" is trying to fool you with some stories about their reputable "international academy" without a trademark, it is a red flag.
Google (image) search. Image search helps to get a good idea of the brand's reach and see if it has a reach related to brows and pigmentation.
Choose an authentic brow brand that helps you, and don't become an ambassador for a midget league fake pocket brow brand created over a lunch break.
SharpBrows - sharpbrows.com
Trainer Siiri Tabri - 10+ years of experience. Check out more than 1000 examples!